SEO Toolkit

The Smartsite SEO Toolkit helps search engines find information. In industry terminology this is called ‘Search Engine Optimisation,’ or ‘SEO’ for short. SEO focuses primarily on the searchability and findability of websites by search engines such as Google, Yahoo and Bing. The Smartsite SEO Toolkit facilitates this.

Search Engine Optimisation

In order to bring internet users to your website you need to give some attention to the findability of your site by search engines. Your website should be found with certain specific searches, but should preferably also show up high on the list of hits.

The SEO Toolkit offers tools to integrate optimal facilities for visiting search engine bots while you design your website. The tools in the SEO Toolkit can also be used to improve the durability of your information.

Friendly URLS

An important part of the SEO Toolkit is Friendly URLs. A Friendly URL is, according to the web guidelines, an ‘URL that can be easily remembered, can be intuitively understood and that seems logical.’
The score of a page of your website is decided by search engines in part based on the URL. By including strategic search terms in the URL you as marketeer or editor can influence the score of the relevant page. With the SEO Toolkit Friendly URLs will become available for your website. These can also become durable URLs, as the web guidelines prescribe.