iXmail: Newsletters

Your website is no longer the only internet medium you use to communicate with your customers. Newsletters are an important medium in communicating with your existing contacts and affords your organisation many advantages. For instance, a newsletter can be generated at low cost, its effect can be measured quickly and you can tailor the information to your target group(s).

Complicated?

There are plenty of reasons to start using newsletters. Nevertheless, most organisations consider making newsletters complicated, especially in maintaining and managing them. A big problem is that the required content for a newsletter is often dispersed over multiple systems. That is why composing and sending a newsletter can cost a lot of time, and why organisations make insufficient use of the advantages of a newsletter.

One central source for your website content and newsletters!

This scenario is a thing of the past with Seneca iXmail, which enables you to completely integrate your newsletter in your Smartsite iXperion environment. In the familiar Smartsite Manage you can manage subscriber lists, compose and lay out newsletters and send them to your current or prospective customers or employees. This way you utilize your important company assets—the content in your Smartsite iXperion environment—efficiently and effectively!

Advantages of Seneca iXmail

• You publish your newsletters, managed by workflow, from one single content source; this resolves the problem of inconsistent message from different channels. Your internet information is consistent with your newsletter information.
• By using Smartsite iXperion multi-channel possibilities you can coordinate your newsletter perfectly with other channels of publication.
• You can organise the characteristics of your subscriber exactly as you wish.
• All links to your newsletter are tracked by Smartsite Management Information.
• Seneca iXmail combined with Smartsite Management Information provides a wealth of statistical and graphic information about the use and effect of your newsletter.
• Seneca iXmail is completely web-based; you do not need to install additional software on your PC. You use the familiar Smartsite iXperion management environment.